Disclosure
Stating plainly that content is sponsored, gifted or carries affiliate links.
Required by regulators in the UK, EU and US, and increasingly enforced. The workable standard is on screen and out loud rather than buried in a description.
Beyond the legal position it is a commercial asset: audiences discount praise from creators who never disclose and never criticise, which erodes the only thing a review channel is selling.
Formats where this matters most
- Review / UnboxingOne product, from first contact through to a stated verdict.
- Haul / Shopping TripMany purchases evaluated in one sitting — volume and reaction over individual depth.
- Versus / Head-to-Head TestTwo or more things run through one controlled protocol until a winner can be declared.