Skip to content
FormatDNA

Reused content

Material assembled from work you did not create and did not meaningfully transform.

Platforms treat this as a monetisation question rather than a copyright one — the work may be licensed and still fail the bar if you have not added something of your own.

Original narration, original scripting and genuine curation are what usually move a video across the line. Rehosting with a voice on top usually does not.

Formats where this matters most

  • Curated Clip CompilationThird-party clips assembled around a theme, where the curation itself is the value added.
  • Stock-Footage VoiceoverA narrated script over licensed, stock or archival b-roll, with zero original capture.
  • ReactionAn unscripted, real-time response with the source content playing on screen beside you.