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FormatDNA

Niche

The subject a channel covers — as distinct from its format.

A niche is what you talk about. A format is the repeatable shape of the video. The distinction is the entire premise of this site: a niche makes no demands on your week, your budget or your willingness to be on camera, and a format makes all of them.

Creators change niche and survive routinely. Changing format usually means starting the audience again.

Formats where this matters most

  • Tutorial / How-ToStep-by-step instruction that ends with the viewer having actually completed a specific task.
  • Vlog / Day in the LifeThe creator's ongoing lived experience, filmed chronologically as it actually happens.