RPM
Revenue per thousand views, after the platform's share.
RPM varies enormously by format, subject and audience location. Long-form content aimed at a professional audience can be many multiples of short-form entertainment reaching the same number of people.
It is the reason view count is a poor proxy for income, and why a smaller channel in a commercial niche routinely out-earns a larger one in an entertainment niche.
Formats where this matters most
- Review / UnboxingOne product, from first contact through to a stated verdict.
- Screencast / Software WalkthroughThe software interface is the subject: a narrated, cursor-driven demonstration of a tool in use.
- Vertical Shorts SerialSub-sixty-second vertical video built as a repeating series around one hook formula.